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Product Governance

Product governance ensures that products are designed for a defined target market, deliver fair value and are distributed appropriately throughout their life cycle. This course explains the FCA's product governance requirements, including Consumer Duty and PROD obligations. It covers the responsibilities of manufacturers and distributors, product approval processes, target market assessments, pricing and fair value, distribution strategies, ongoing monitoring, governance and remediation. Learners will gain the knowledge needed to support good customer outcomes and evidence compliance with FCA expectations.
  • 20 Minutes
  • For all staff

Learning objectives

  • Explain what product governance is and why the FCA requires it

  • Describe the responsibilities of manufacturers and distributors under the FCA's rules

  • Apply product approval and target market processes before launch or change

  • Evidence fair value and assess pricing outcomes against Consumer Duty requirements

  • Set and oversee a distribution strategy that reaches the intended target market

  • Monitor products, exchange information and complete scheduled reviews with appropriate management information

  • Escalate issues, remediate harm, and withdraw or amend products when needed

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